The first annual Boulder Fringe Festival was a 12-day event hosting more than 70 artists and performance events. On a shoestring budget, this event needed a central organizing and information center on the Web. In addition to publicizing the event with recognizable, integrated marketing materials, Fringe Festival organizers needed an easy way to get information to Festival participants. And because the event would come around only once a year, they wanted a way to strengthen the relationship between the artists and their audience.

Development of an innovative brand look-and-feel that incorporated unusual angles and unique colors, but maintained the flexibility to be used in online and print collateral

Site organization and structure that allows different types of users — artists and audience members — to find what they were looking for

Enhanced functionality that included membership registration, online event schedule, performance ratings and a performer database

With the help of the integrated marketing materials provided by Q Digital Studio, the Fringe Festival sold many more tickets than anticipated for the first year of the event. Hundreds of audience members registered on the site and more than 200 people rated performances and artwork. The site was ranked at the top of the most popular search engines making it easy to find and garnering more than 25,000 hits on August 17th — the first day of the festival.

"As a start up arts festival, having a clean, well-designed website was essential to making the right impression. Q Digital Studio far surpassed our expectations. The site is gorgeous and the look and feel has done a lot to establish our brand identity. We are consistently complimented on how creative and professional the site is!"
— Alana Eve Burman, Festival Producer, Boulder International Fringe Festival