HH Antiques, a 15-year-old retail store based in Toledo, Ohio, needed to update its image to make itself more findable on the internet, attract new customers and provide a better experience for people serious about collecting antiques. Featuring more than 10,000 heirlooms, collectibles and vintage furniture, HH Antiques also wanted to appeal to a younger, more Web-savvy crowd.

Web site re-design with a new color scheme, user-friendly design, fresh content and updated functionality

Business card face-lift to match the new Web site look-and-feel

Search engine optimization including keyword research, site visitor analysis, improvements to the site structure, new content and targeted directory submission

HH Antiques now gets 50% of their new business from customers who visited the Web site. The average number of Web site visitors doubled since the re-launch and the total number of page views tripled. The site is attracting these new customers with higher quality photos of the antiques available in the shop, a printable coupon and a blog for the shop owner to announce the shop's news and special events.

The site directs customers easily to the brick-and-mortar store with the address and store hours displayed prominently in the top right corner of all pages, as well as the addition of a Google map. The site has also become more sticky, attracting repeat viewers with its antiques resources information.

"I wanted to expand my audience and my existing advertising wasn't working. For a person of my generation, it felt like a risk to count on technology. However, working with Q Digital Studio and using Susan's marketing suggestions has proven extremely successful. I love hearing from new customers that they found my shop online."
— Joyce Mowery, Owner, HH Antiques