SEO vs SEM: What’s the difference?

Search Engine Optimization

Search engine optimization (SEO) is the process of modifying your Web site to help it rank well on search engines.

At Q Digital Studio, our SEO includes a review of your Web site’s content and structure, suggestions for additional and improved content, validation of the HTML in your pages, creation of a search engine friendly site map and a lot more. We research keywords that Internet users are actually searching on and match them to the right pages on your site.

If a Web site is already online, we check for things that search engines might penalize, such as hidden text or cloaking (showing different content on your page to search engines than is visible to your visitors).

Optimization techniques are ways to make your Web site more attractive and enjoyable for your visitors in addition to improving your rankings on search engines.

Search Engine Marketing

Search engine marketing (SEM) is the process of promoting a Web site online. SEM includes search engine optimization as well as search engine and directory submission and online advertising.

As part of Q Digital Studio’s SEM, we review and monitor your Web site’s visitor statistics and analyze your competition. We develop and implement a multi-part plan to optimize your site and submit to search engines, directories, vertical markets and more. We track your rankings on major search engines and continually monitor your site to find ways to improve. As applicable, we create and manage online advertising campaigns.

All of these marketing techniques are ways to make your Web site more visible to the audience you seek. With greater visibility and repeated views across different locations, prospective customers are more likely to find and click to your site.

Get started with your online Success

We know it’s important for you to be a part of the optimization and marketing process and we keep you informed and involved every step of the way. Getting better visibility for your Web site by your target customers takes effort, but the reward is definitely worth the investment!

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