The social media cycle: new Myspace

David Precht / Posted 12.18.2012

The social media cycle:
new Myspace

Social media is cyclical.

Much like sweater capes and neon shoes, social media platforms come and go. And much like sweater capes and neon shoes, sometimes old things try to make a comeback.

First came Friendster’s revamp from a very general social media site to a now (oddly) booming social gaming site. The change has gone over well for Friendster, presumably, after being purchased by a software company in Kuala Lumpur, Malaysia --  it has become very popular in Indonesia and the Philippines.

And now comes Myspace. Dubbed: new Myspace.

From the video Myspace posted last week, we can (basically) glean a couple things: music is the focus, and Justin Timberlake’s hands are all over this thing. 

Myspace used to be the place for bands to post their songs, and for people to upload selfie profile pics. Facebook has all but filled Myspace's former niche.

But Myspace's new iteration has embraced the future and gone an entirely new direction from what it once was. They've create a site that is, essentially, a tablet. Sleek and clean, each page scrolls from side to side instead of up and down and features a new navigation system that seems much easier to work with.

Justin Timberlake and company have worked hard to revamp the music-focused social media site.

Keeping your friends close and your enemies closer

They’ve even decided to forgo the whole “social media supremacy” thing and allow users to log in using both Facebook and Twitter (sorry Google+). In so doing, they’ve allowed their users to pull in data ("likes" and photos) from their other social media sites in order to make Myspace more robust.

Sure, there seem to be some of the same features as Facebook or Twitter, the ubiquitous “Tell us about yourself,” profile photos and “public” or “private” profile settings are still there, but so much of the new Myspace looks fresh and new.

A fresh look and sound

And what of these fresh and new things, you ask?

With a multimedia focus, new Myspace allows you to listen to music like Spotify and upload mixes like SoundCloud. YouTube videos are easier plugged in just like on Facebook along with photos like Pinterest.

But what interests me is the idea that they haven’t entirely jettisoned the music focus that had been part of their original focus. Instead, they’ve created Artist Profiles making it easier for artists to manage their information instead of users creating multiple Radiohead fan pages like on Facebook (which is annoying). It’s a simple way of dealing with music that only a musician could have (helped) come up with.

The new Myspace team has also taken a marketing lesson from the likes of  NME and Rolling Stone in hiring staff writers to write music articles for their users. This, for me, more than anything just proves how badly new Myspace is trying to deviate from not only the competition but its former self.

The new Myspace takes on sleek design elements reminiscent of Pinterest and SoundCloud.

Does Myspace deserve a second chance?

By the way, if you’re looking for reviews of the new Myspace they’re are all over the place. Some have titles like "let it die"  while others include “it deserves a second chance." Both are valid articles and valid points.

Truth be told, I’m rather annoyed with Facebook.

Not just because my parents and their generation have joined and are bombarding me with "uplifting" quotes about life and Farmville invitations, also but because Facebook has been a static, stagnant place for years.

Sure, they’ve added ads as a way to make mountains of cash and introduced "innocuous" new apps and features (events, timeline, chat, cover photo, etc) but there hasn’t been anything new.

And it got me to thinking, will Facebook undergo a Friendster/Myspace facelift or will it simply die boring and unused? Perhaps social media cycles are a good thing. Keep things fresh, modern and interesting.

I’m still waiting for an invite, so I'll follow this article up with something more in-depth soon.

In the mean time, check out the video. If nothing else, it’ll get that song stuck in your head, round and round.

What do you think: Does Myspace deserve another go?

David Precht


David Faroz Precht is a writer and business marketing strategist at Q Digital Studio. David writes graphic novels and comic books. He has contributed to and The Onion's AV Club. He has a constant desire to rewrite everything he writes and a true love for all kinds of awkwardness. He will commit to any joke, no matter how unfunny.